Outphase

Media

Copywriting & Marketing Strategy For Audio-Centric Businesses

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Hey, my name’s Harry — I’ve helped some of the world’s leading audio brands launch and market award-winning products, including plugin companies, music & music production educators, and plenty more.

If you sell products to sound designers, composers, musicians, audio designers & directors, performing musicians, music producers, or virtually any other type of audio professional...

I can write high-converting sales pages, emails, and/or ads to help you:

  • Achieve wildly successful launches

  • Bring in tons of new customers

  • Nurture your customer relationships and create lifelong fans

  • Break into new segments of the market

  • Build a solid marketing strategy that works across email, social media, and all channels as a whole

Just like I’ve done for many others.

Speaking of, before I serenade you with some of my own copy, I’ll let some of my clients get a word in...

Testimonials

“We've worked successfully with Harry Lodes on multiple award-winning product launches, including Hollywood Fantasy Orchestra, Forbidden Planet, Hollywood Orchestra Opus Edition, and our new ComposerCloud+ subscription service campaign. He's one of the few people in the entire industry who "gets it" – he knows how to take feature-rich, complex products and craft compelling but easy-to-understand narratives around them that can effectively sell the products for you.”

Blake Rogers

Chief Marketing Officer, EastWest Sounds

“I’ve worked with Harry Lodes for several years and he has been an essential part of our blog growth, including recent launches such as Beatmaker RICO, Beatmaker CIRCUITS, and Finisher BOOST. He has a talent for supporting our creative vision and writing effective copy that resonates with our audience. Thanks to Harry’s exceptional writing skills, we’ve seen increased engagement, conversions, and revenue from these launches. He is also a pleasure to work with, always providing timely and high-quality work. I highly recommend Harry Lodes to anyone looking for a talented and experienced copywriter.”

Jannik Hainke

Product Owner, UJAM

“Harry did a masterful job writing marketing emails and was behind the copy for some of our most successful product launches of 2021. He demonstrated a deep understanding of our market, and has excellent intuition and skill as a copywriter and strategist. Harry’s many years of experience in the music business have made his work invaluable.”

Sagar Jethani

VP of Marketing, Slate Digital

It's not just my marketing prowess that makes me a highly effective copywriter...

But my deep AUDIO experience too.

I once worked with a plugin company that had hired an ad agency to manage their Facebook Ads account... and who after their extensive research asked them the question:

“Are you guys a Digital Audio Workstation?”

Case in point, it’s extremely rare to find someone who’s both an excellent copywriter and actually understands the audio industry inside-out...

Which is one of the biggest reasons my clients have hired me repeatedly over the past several years.

So here’s some context on the audio side of my skill set:

  • Contributed an official remix to RWBY Vol. 4, a #1 Soundtrack on the iTunes charts in 2017

  • Worked as a sound designer in the video game industry for years at an indie studio

  • Scripted interactive audio for games in C#

  • Released multiple remixes with the indie record labels Materia Collective and GameChops

  • Designed a working physical model of a Japanese instrument called the koto in Max/MSP

Oh, and just because it’s pretty freaking cool, I built mid-field monitors and a ribbon microphone by hand back in my Berklee days and circuit-bent a Speak & Spell...

So I’ve dabbled in the hardware side of things too 😉

All this to say...

If you need a copywriter who understands music producers, composers, sound designers, or essentially any other working creative professional in the audio world...

And who has a real, working knowledge of the technical side of product development so you don’t have to waste any time explaining “how the thing works” to a non-techy marketer...

I’m your guy.

Here's how I can help:

Email Copy

Most companies hit their subscribers with the occasional flash sale and sadly leave it at that. But the real revenue is in building a real relationship with customers, and there’s no better way to do that via good ol’ email.

Product Pages

I’ve written the copy for multiple award-winning plugins and sample libraries that went on to catch the eye of major publications like Sound On Sound. A great product page doesn’t just sell more, it has a ripple effect that can elevate your entire brand!

Facebook & Instagram Ads

Want to lower your acquisition cost and breathe new life into your ads? If you have a solid offer and a great upsell, I can help you make them more profitable on the front end with some copywriting magic.

So... what's the catch?

The bad news is, my schedule is very limited right now.

Between other clients, my own audio work, and my never-ending quest for world-domination, there’s little wiggle room left over. I don’t have the bandwidth to take on many projects at once, and due to my history of delivering excellent results for plugin companies and industry educators at scale...

My rates are expensive.

That said, if you’re willing to invest in truly great, high-converting copy that reflects the brand you’ve worked so hard to build?

We might just be a perfect fit for each other.

Want to see what we can accomplish together?